About TUI BLUE

TUI BLUE is the TUI Group’s global flagship hotel brand and stands for the perfect combination of lifestyle, individuality, and authentic vacation experiences in the world’s most beautiful destinations. Since our founding in 2016, we have steadily expanded our hotel portfolio and offer our guests exceptional vacation experiences at more than 100 hotels in 25 countries worldwide.

• Dream destinations in prime locations: All TUI BLUE hotels are superbly located—for example, right on the beach or with breathtaking views—and offer our guests the ultimate in vacation comfort.
• Personal touch: Our local experts and experienced BLUE® Guides ensure unforgettable and authentic vacation experiences. With the BLUE® App, guests have access to a wide range of activities at any time and receive practical tips for planning their vacation.
• Excellent cuisine: The culinary teams at our hotels focus on regional ingredients when creating their dishes, but are also experts in gluten-free and vegan cuisine. Whether à la carte or a lavish buffet, our dining concept appeals to every guest.
• Tailored activities: All activities and entertainment are always perfectly tailored to each hotel. With the BLUEf!t® program, we offer a perfect combination of fitness and holistic well-being. TUI experiences give our guests deep insights into the local culture and the region.