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First TUI BLUE hotel opens in Tunisia

TUI BLUE Palm Beach Palace - 5 star hotel in Djerba

Hanover, 5 March 2018. Tunisia continues its comeback, recording strong growth at the world’s leading tourism group TUI, in particular from the German-speaking markets and France. Moreover, the country is among the destinations with the highest customer satisfaction levels. TUI BLUE, TUI Group’s new lifestyle hotel brand, has now opened its first hotel in Djerba and provides authentic holiday experiences in the island.

Apart from creating an Oriental atmosphere due to its architecture, the TUI BLUE Palm Beach Palace hotel offers its guests comprehensive insights into the art, culture and culinary delights of the North African island. “TUI BLUE targets holidaymakers wishing to obtain an authentic experience of their holiday destination”, said Artur Gerber, Managing Director TUI BLUE. “Our BLUE Guides share their knowledge of the region and offer our guests insider tips tailored to their individual needs.” The hotel manager, for instance, personally takes part in a cooking class and reveals his family recipes, and an Arabic language workshop provides basic communication skills.

TUI BLUE guests can discover the island on one of the authentic excursions. Jilani, Djerba’s most famous artist, exhibits impressive works of art, both his own works and those of other local artists, in his atelier only a few kilometres from the hotel. By contrast, Erriadh, a traditional village, was turned into ‘Djerbahood’ by artists from countries around the world. They created many different murals and street art, forming an interesting contrast with the leisurely pace of village life. The so-called Flamingo Island, an Eldorado for the pink water birds, is also close to the hotel.

TUI BLUE Palm Beach Palace has 261 rooms. As its focus is on adults and couples, the minimum age of its guests is 16. The hallmarks of TUI BLUE Palm Beach Palace are regional architecture, a modern interpretation of Oriental cuisine, cutting-edge technology, and the innovative Bluefit concept for fitness, wellness and nutrition.

You will find more detailed information and photos at www.tui-group.com

TUI Group
Group Corporate & External Affairs

Natascha Kreye
Spokesperson TUI Hotels & Resorts
Corporate Communications
Phone +49 (0) 511 566 6029
natascha.kreye@tui.com