Improve the operation of our websites and mobile apps.
Cookies allow us to evaluate and improve the operation of our websites and mobile apps so that we can personalise your experience and enable you to use and enjoy many of the useful features. For example, cookies help us track which pages you visit, what you choose to book as you move through each stage of the booking process; they help us to adjust your preferences such as your recent searches, or remember listed vacation days and the content of your online shopping cart.
Improving the performance of our websites and mobile apps
Cookies can help us to understand how our websites and mobile apps are used, for example, by telling us if you receive any error messages when using the site, so that we can then test various designs of our website and mobile apps.
Website analytics, including Google Analytics, provide information about the number of visitors to our website and mobile apps, which areas of our website and mobile apps are particularly popular, and whether there are trends such as, for example, a particular page is mostly viewed by people in a particular country.
These cookies ultimately help us to improve your visit to our website.
Providing relevant online advertising
Measuring the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a specific advertisement, and how long ago that was.