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The TUI BLUE concept

Hotels designed for you.

TUI BLUE for all couple sunbathes by the pool

Just imagine that you're on holiday in a top-flight hotel with a modern design, exquisite local cuisine, state-of-the-art technology, and a comprehensive, professional sports and fitness concept. During your stay you discover the fantastic culture and stunning scenery of your host country, and local guides give you insider tips tailored to your individual needs. That sounds like a TUI BLUE holiday.

couple hugging TUI BLUE Sarigerme Park

CUISINE Embark on a culinary journey of your holiday destination. Our TUI BLUE chefs use fresh, top-tier ingredients to create the best dishes the local cuisine has to offer. The wide range of culinary artistry includes hearty vegetarian, vegan, and low-carb meals for health-conscious epicureans.

TECHNOLOGY Your holiday begins before you even leave home! With MY TUI BLUE and the BLUE App you can plan out your thrilling or relaxing activities from the comfort of your home, enhance your stay with extras, check-in in advance, and contact the hotel’s BLUE Guides with any questions. You'll be the envy of your friends back home when you post a selfie from the heavenly beaches, which you can do because the entire TUI BLUE hotel complex is equipped with WiFi. Kick back or dance wildly to your own music with the Bluetooth speakers in your room.

BLUEf!t combines fitness, wellness, and nutrition in a single holistic approach. Developed in cooperation with sports scientists, BLUEf!t is designed to enhance your sense of well-being. You get more than traditional sports activities at TUI BLUE hotels; you'll also find fascinating trend sports, relaxation exercises, soothing spas, and the perfect diet plan to complement and achieve your individual training goals. Your objectives become your BLUE Guide's objectives, and they will help in any way they can.

ARCHITECTURE A new type of hotel in design as well: We've taken inspirations from the architecture, colours, and forms of each destination region and given them a modern interpretation in the TUI BLUE hotels. The result is a clear, fresh design that evokes a feeling of both immersion and modernity.

EXPERIENCES TUI BLUE makes your holiday unforgettable with unique experiences that you pick out personally. Culture, sports, edutainment, nature and pure relaxation – we make it all possible. Authentically discover the gorgeous landscape and the local culture with or without your BLUE Guide, who can give you first-hand tips on how to deepen your experience of the country.

Daybed in evening light TUI BLUE


Hotels designed for you.